This guide was developed as a result of the thousands of requests SUBWAY^®  Restaurants receives from students of all ages wanting to know more about the SUBWAY^® franchise concept. We hope you will find it informative and useful.

The initial concept to be aware of is that SUBWAY^® Restaurants is a registered trademark of Doctor’s Associates Inc. (DAI). DAI owns the operational business concept and trademark of SUBWAY Restaurants. It is the franchisor and seeks to find entrepreneurs, or franchisees to partner with. The franchisee buys the right to operate the SUBWAY^® franchise according to DAI’s contract.

DAI is a privately owned company, located in Milford, Connecticut. Here, at corporate headquarters, approximately 600 people work to keep SUBWAY^® Restaurants the number one sandwich franchise in the world.

"To provide the tools and knowledge to allow entrepreneurs to successfully compete in the QSR industry worldwide by consistently offering value to consumers through providing great-tasting food that is good for them and made the way they like it."

• We are committed to customer satisfaction through offering high quality food with exceptional service and good value.

• We take great pride in serving each other, our customers and our communities.
• We seek continuous improvement in all that we do.
• We value a sense of urgency and emphasize an innovative, entrepreneurial approach to business.
• We expect fairness and mutual respect in all our activities.
• We know our success depends upon the initiative we take individually and our ability to work as a team.