SUBWAY® Timeline

  • Subway

    1965

    THE 17 YEAR OLD ENTREPRENEUR

    How did the SUBWAY® chain start? Where did it all begin? A recent high school graduate, 17 year old Fred DeLuca, and family friend Dr. Peter Buck team up to open their first submarine sandwich shop in Bridgeport, Connecticut. Originally called “Pete’s Super Submarines,” they sell 312 sandwiches the first day. The average cost of a sub was between 49 cents and 69 cents.

  • Subway

    1968

    WELCOME TO SUBWAY®!

    The Subway® name is used for the first time

  • Subway

    1974

    FAST FORWARD TO FRANCHISING

    DeLuca and Buck decide that franchising is the best way to kick-start the chain’s growth. The first franchised SUBWAY® restaurant opens in Wallingford, Connecticut.

  • Subway

    1975

    BIGGEST, MEATIEST, TASTIEST

    The chain’s flagship sandwich, the classic BMT, is first introduced. It is named for the Brooklyn-Manhattan Transit system, but later it is referred to as “Biggest, Meatiest, Tastiest,” in advertising campaigns. Also this year, the first SUBWAY® restaurant located outside of Connecticut opens in the state of Massachusetts.

  • Map with 300th store

    1982

    FULL SPEED AHEAD

    In just one year, the SUBWAY® chain opens an astounding 100 restaurants, with the opening of the 300th location.

  • Sandwich Artist taking bread out of oven

    1983

    FRESH OUT OF THE OVEN

    SUBWAY® restaurants introduce freshly baked bread at U.S. locations. People begin to notice the remarkable growth of the chain since the first shop opened, with Entrepreneur Magazine® ranking SUBWAY® restaurants “Number One” in the sub sandwich category for the first time.

  • Expanding overseas

    1984

    EXPANDING OVERSEAS

    The chain ventures into the international arena and opens in the Middle Eastern nation of Bahrain. Party Platters and the SUBWAY® Club sandwich are introduced.

  • Outside Location, with “1,000” call-out

    1987

    Growing, Growing, Growing

    Continuing to grow at a rapid rate, 1,000 SUBWAY® restaurants are now open. This year, the chain opens its first locations in the state of Hawaii and in the Bahamas. Aloha!

  • C-store

    1993

    Fuel Up

    Looking to fit into spaces anywhere and everywhere, the SUBWAY® chain ventures into “non-traditional” locations such as gas stations, convenience stores, truck stops, and rest areas. The popularity of the chain continues and is featured in more movie scenes- this year in “The Coneheads” and “The Beverly Hillbillies.”

  •  Screenshot of old subway.com

    1996

    Subway on the Web

    The SUBWAY® website, www.subway.com officially launches. The motion picture, “Happy Gilmore” features numerous scenes at a SUBWAY® restaurant. International expansion booms, with SUBWAY® restaurants arriving in Colombia, Denmark, Guatemala, Kuwait, Martinique, Nicaragua, Philippines, Singapore, South Africa, Turkey, United Kingdom, Uruguay and Venezuela.

  • Would You Like That Toasted?

    2005

    Would You Like That Toasted?

    Toasted subs are introduced, a welcomed new option by customers looking for a warm, melty sub. A SUBWAY® restaurant opens at the South Carolina regional headquarters of Goodwill Industries. The restaurant is part of a program dedicated to helping people with barriers to employment learn the skills needed to better provide for themselves and their families.

  • Fresh fit for kids meal and Eat Fresh Live Green logo

    2007

    Going Green

    The first SUBWAY® Eco-Restaurant opens in Kissimmee, Florida to incorporate more environmentally responsible operations and to introduce the chain’s Eat Fresh, Live Green™ initiative. Eco-elements include low-flow faucets, energy efficient equipment, and solar tubes for lighting. The SUBWAY® chain launches its Fresh Fit® and Fresh Fit for Kids™ meals.

  • Don Undercover Boss and breakfast sandwich

    2010

    SUBWAY® Goes Undercover

    The brand’s Chief Development Officer goes undercover on the hit TV show, “Undercover Boss.” Customers can now rise and shine with SUBWAY® restaurants, with 25,000 locations throughout the U.S. and Canada introducing the brand’s new national breakfast offerings. Options include a variety of sandwiches and melts, with the choice of egg whites or whole eggs, veggies, toppings, and sauces.

  • Take the SUBWAY Challenge

    2013

    They Really “Like” Us!

    The Subway® Facebook page reaches 20 million fans in January. At the end of January, the Build Your Own Virtual Subway® Challenge launches globally in 100 countries to inspire young entrepreneurs about owning your own business, with potential career opportunities with the Subway® franchise. The challenge coincides with the release of an educational documentary, “SUBWAY® Restaurants: How a 17-year-old Built the #1 Restaurant Chain in the World through Franchising” by Young & Successful Media.

  • 2014

    SUBWAY® TODAY

    Today, the SUBWAY® brand continues to be a leader in the industry. with more than 41,000 locations in over 100 countries.

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