Continual investment in research and development is the lifeblood of the Subway® brand as a company:
- Developing new products
- Revamping our restaurants
- New technology platforms
This is the execution side of meeting our customer expectations. As such, we are always looking at everything from the top to the bottom – from the décor, to every ingredient, to the customer experience. From 2017, the Subway® brand is making a major investment in realigning our business. Part of this is the introduction of a new visual identity which is a bold, vibrant update to the brand. Suzanne Greco, President and CEO of the Subway® brand, said:
The Subway® brand is recognised throughout the world and this new look reinforces our commitment to staying fresh and forward-thinking, with a design that is clear and confident without losing sight of our heritage.
The new minimalist logo and symbol is the first time the brand mark has seen any change in 15 years. The brand mark is now without its italic identity, making it stand stronger and bolder.
The creative and design team introduced a new lock-up symbol which shows the newly featured arrows – one green, one yellow – curved to form a large graphic “S” shape. The roll out started in 2017 and customers will increasingly experience the new brand identity and décor as franchisees update and refurbish their stores.
The “Fresh Forward” store décor was first introduced in the UK and Ireland at a store in Manchester Piccadilly. New packaging has been introduced and over time, all stores will be refurbished. We hope our fresher and brighter stores enhance the customer experience and in doing so, we hope that this also drives new sales for Subway® franchisees.