Our Greatest Hits
Creme Egg
In April 2023, we announced the launch of a limited-edition SubMelt® made with Cadbury Creme Egg. The collaboration between Subway® and Cadbury offered 500 guests, across four UK restaurants, the opportunity to try this ultimate Easter treat for free for one day only.
Vegetarian Butcher Partnership
Subway® has partnered with The Vegetarian Butcher to provide its plant-based ‘meat’ options from January 2023. The Vegetarian Butcher is one of the world’s leading plant-based meat brands, created by meat lovers, for meat lovers, and they produce high-quality products, meaning you don’t need to sacrifice taste or texture to enjoy plant-based food.
Subway® has a wide selection of plant-based options, including the new Plant-based Teriyaki Steak, Plant Patty, Veggie Delite (when ordered with Vegan CheeZe), Crinkle Wedges and the famous Vegan Double Choc Cookie.
SubYou
In December 2022, Subway® partnered with comedian & TV personality Judi Love and FareShare, the UK’s biggest charity fighting hunger and food waste, to get food to people struggling amid the cost-of-living crisis during the festive season.
Judi brought people more of what they want – savings on quick-service, healthy and nutritious meals, and to make their cash go that bit further when it counts most.
3D Billboard
Subway® produced a billboard in Westfield Shopping Centre, Stratford, with an interactive 3D Sub. People could use their phones to customise the sandwich and be surprised with their customisation brought to life and handed to them by a Subway® ambassador.
World’s Smallest Teriyaki Sub
To mark the launch of Subway's® new Teriyaki Steak Sub, and its plant-based alternative, we challenged miniatures artist Nadia Michaux to recreate a Footlong Sub, twelve times smaller than the real thing. In two days, she had used a range of specialist artistic techniques and materials, to bring to life the textures and colours on a sandwich measuring under an inch.
Meal Deal Millionaire Subway® Yacht
Subway® opened a pop-up restaurant called “The Subway®” SuperYacht where guests enjoyed a silver-bell service. Sam Thompson, from Made In Chelsea, kicked off the occasion and members of the public could book in advance to enjoy a “luxury” luncheon of Subs, complimentary drinks, silver service and a live DJ. The event marked the Meal Deal Millionaire prize draw during which a Subway Rewards® member won one million Rewards points via the Subway® App, enough to buy 1,000 Footlong Subs!