THE 17 YEAR OLD ENTREPRENEUR
How did Subway® stores start? Where did it all begin? A recent high school graduate, 17 year old Fred DeLuca, and family friend Dr. Peter Buck team up to open their first submarine sandwich shop in Bridgeport, Connecticut. Originally called “Pete’s Super Submarines,” they sell 312 sandwiches the first day. The average cost of a sub was between 49 cents and 69 cents.
THE DREAM TEAM
Partners DeLuca and Buck form Doctor’s Associates Inc. The name is derived from Dr. Buck, who holds a Ph.D., and the fact that DeLuca hoped to earn enough money in the sandwich business to pay his college tuition and eventually become a doctor.
Welcome to Subway® stores!
The Subway® name is used for the first time
FAST FORWARD TO FRANCHISING
DeLuca and Buck decide that franchising is the best way to kick-start the chain’s growth. The first franchised Subway® restaurant opens in Wallingford, Connecticut.
BIGGEST, MEATIEST, TASTIEST
The chain’s flagship sandwich, the classic BMT, is first introduced. It is named for the Brooklyn-Manhattan Transit system, but later it is referred to as “Biggest, Meatiest, Tastiest,” in advertising campaigns. Also this year, the first Subway® restaurant located outside of Connecticut opens in the state of Massachusetts.
IT'S SNAK TIME
The “Snak” sub sandwich is introduced. The name is later changed to the “6-inch.”
NEXT STOP, SUBWAY® STORES
The Subway® stores introduces its New York City transit system themed mural as a décor item in a restaurant in Ithaca, New York.
PICKING UP SPEED
The development of the Subway® stores picks up, with the 200th restaurant opening in Renton, Washington.
FULL SPEED AHEAD
In just one year, the Subway® stores opens an astounding 100 restaurants, with the opening of the 300th location.
FRESH OUT OF THE OVEN
Subway® stores introduce freshly baked bread at U.S. locations. People begin to notice the remarkable growth of the chain since the first shop opened, with Entrepreneur Magazine® ranking Subway® stores “Number One” in the sub sandwich category for the first time.
The chain ventures into the international arena and opens in the Middle Eastern nation of Bahrain. Party Platters and the Subway® Club sandwich are introduced.
5000th SUBWAY® Restaurant!
The Subway® restaurant chain reaches its goal of 5,000 restaurants with an opening in Texas. The first Subway® restaurant opens in Mexico.
The first Subway® Eco-Restaurant opens in Kissimmee, Florida to incorporate more environmentally responsible operations and to introduce the chain’s Eat Fresh, Live Green™ initiative. Eco-elements include low-flow faucets, energy efficient equipment, and solar tubes for lighting.
Subway® stores partners with Heart Research UK
In 2009, the Subway® brand entered into a partnership with leading national charity Heart Research UK to encourage people across the UK and Ireland to eat better and lead healthier lifestyles.
The Subway® Brand Launches SUBCARD®
In May 2010, the Subway® brand launched SUBCARD®, Europe's first fully mobile-enabled QSR (Quick Service Restaurant) loyalty programme across the 1,400 Subway® stores in UK & Ireland. Also in 2010, The Heart Research UK and Subway® Healthy Heart Grants were first awarded to not for profit community groups to run heart healthy projects.
Subway® stores and Heart Research UK launch the SUBWAY Helping Hearts™ Family 5k Series
Together with Heart Research UK, the Subway® brand launched a series of family 5K runs throughout the UK to encourage customers to get active and look after their hearts.
Subway® stores Celebrate 2,000th Store Opening
Subway® brand celebrated the opening of its 2,000th store in the UK and Ireland, with a new store in the Jarman Leisure Park in Hemel Hempstead. In 2015, The Subway® brand also became a committed partner to the UK Government’s Public Health Responsibility Deal and the only QSR to endorse all eight nutritionally led pledges.