Subway® Timeline

  • Pete’s Super Submarines

    1965

    THE 17 YEAR OLD ENTREPRENEUR

    How did Subway® stores start? Where did it all begin? A recent high school graduate, 17 year old Fred DeLuca, and family friend Dr. Peter Buck team up to open their first submarine sandwich shop in Bridgeport, Connecticut. Originally called “Pete’s Super Submarines,” they sell 312 sandwiches the first day. The average cost of a sub was between 49 cents and 69 cents.

  • Subway

    1966

    THE DREAM TEAM

    Partners DeLuca and Buck form Doctor’s Associates Inc. The name is derived from Dr. Buck, who holds a Ph.D., and the fact that DeLuca hoped to earn enough money in the sandwich business to pay his college tuition and eventually become a doctor.

  • Pete’s Subway

    1968

    Welcome to Subway® stores!

    The Subway® name is used for the first time

  • Map of CT

    1974

    FAST FORWARD TO FRANCHISING

    DeLuca and Buck decide that franchising is the best way to kick-start the chain’s growth. The first franchised Subway® restaurant opens in Wallingford, Connecticut.

  • Old BMT sign

    1975

    BIGGEST, MEATIEST, TASTIEST

    The chain’s flagship sandwich, the classic BMT, is first introduced. It is named for the Brooklyn-Manhattan Transit system, but later it is referred to as “Biggest, Meatiest, Tastiest,” in advertising campaigns. Also this year, the first Subway® restaurant located outside of Connecticut opens in the state of Massachusetts.

  • Subway

    1977

    IT'S SNAK TIME

    The “Snak” sub sandwich is introduced. The name is later changed to the “6-inch.”

  • Subway

    1980

    NEXT STOP, SUBWAY® STORES

    The Subway® stores introduces its New York City transit system themed mural as a décor item in a restaurant in Ithaca, New York.

  • Subway

    1981

    PICKING UP SPEED

    The development of the Subway® stores picks up, with the 200th restaurant opening in Renton, Washington.

  • Map with 300th store

    1982

    FULL SPEED AHEAD

    In just one year, the Subway® stores opens an astounding 100 restaurants, with the opening of the 300th location.

  • Sandwich Artist taking bread out of oven

    1983

    FRESH OUT OF THE OVEN

    Subway® stores introduce freshly baked bread at U.S. locations. People begin to notice the remarkable growth of the chain since the first shop opened, with Entrepreneur Magazine® ranking Subway® stores “Number One” in the sub sandwich category for the first time.

  • Early Middle East store

    1984

    EXPANDING OVERSEAS

    The chain ventures into the international arena and opens in the Middle Eastern nation of Bahrain. Party Platters and the Subway® Club sandwich are introduced.

  • Subway

    1990

    5000th SUBWAY® Restaurant!

    The Subway® restaurant chain reaches its goal of 5,000 restaurants with an opening in Texas. The first Subway® restaurant opens in Mexico.

  • Fresh fit for kids meal and Eat Fresh Live Green logo

    2007

    Going Green

    The first Subway® Eco-Restaurant opens in Kissimmee, Florida to incorporate more environmentally responsible operations and to introduce the chain’s Eat Fresh, Live Green™ initiative. Eco-elements include low-flow faucets, energy efficient equipment, and solar tubes for lighting.

  • A picture of the HRUK logo

    2009

    Subway® stores partners with Heart Research UK

    In 2009, the Subway® brand entered into a partnership with leading national charity Heart Research UK to encourage people across the UK and Ireland to eat better and lead healthier lifestyles.

  • 2010

    The Subway® Brand Launches SUBCARD®

    In May 2010, the Subway® brand launched SUBCARD®, Europe's first fully mobile-enabled QSR (Quick Service Restaurant) loyalty programme across the 1,400 Subway® stores in UK & Ireland. Also in 2010, The Heart Research UK and Subway® Healthy Heart Grants were first awarded to not for profit community groups to run heart healthy projects.

  • A picture of the Helping Hearts Family 5k logo

    2013

    Subway® stores and Heart Research UK launch the SUBWAY Helping Hearts™ Family 5k Series

    Together with Heart Research UK, the Subway® brand launched a series of family 5K runs throughout the UK to encourage customers to get active and look after their hearts.

  • a picture of the subway logo on a brick wall

    2015

    Subway® stores Celebrate 2,000th Store Opening

    Subway® brand celebrated the opening of its 2,000th store in the UK and Ireland, with a new store in the Jarman Leisure Park in Hemel Hempstead. In 2015, The Subway® brand also became a committed partner to the UK Government’s Public Health Responsibility Deal and the only QSR to endorse all eight nutritionally led pledges.

Top