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What do Franchisees Think
About the New Tuscany
Décor?
After building new Tuscany restaurants in Calgary and Quebec, Canada,
Florida and Illinois, we conducted customer surveys. The participants in this
research confirmed that we had achieved our main objectives with Tuscany.
Seventy-one percent said they would be much more likely or somewhat more likely
to visit a SUBWAY® restaurant with Tuscany décor. When asked about specific
aspects of the new décor, customers consistently ranked Tuscany higher than our
existing décors.
We still needed to answer the question, "Do we stand out from our
competitors?" We asked customers to rate the interior Tuscany design and the
interior designs of our QSR competitors that they had visited within the last
month. Eighty-three percent awarded Tuscany a ranking of eight, nine or 10, on
a 10-point scale (see Figure 1, p.3). None of our major QSR competitors came
close!
SUBWAY®
restaurants are opening with Tuscany
décor all over the world. There are
currently hundreds of locations in
development with the beautiful
Tuscany design.
Tuscany décor making it all the way to the UK~
this restaurant is located in England.
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Tuscany Décor Hits
the United Kingdom
Last December, Development Agent (DA) and multi-unit owner Deirdre
Anderson opened a new
SUBWAY® restaurant in Bury, England, with Tuscany décor.
Deirdre opted to install Tuscany because, she said, "I love the look
- it's a terrific improvement over previous décor packages."
Relocation Wows Customers
of Quebec Franchisee!
"Our regular customers noticed the new décor right away, and we've
been receiving very positive comments!" That's how franchisee Daniel
Schoolcraft explained his recent remodel to Tuscany décor.
"The new décor package makes people want
to
hang out and rest their heads." Daniel made the switch to Tuscany last
September, when he relocated one of his eight restaurants from a strip mall to
a freestanding location. "Customers really appreciate the warm, inviting
atmosphere. People have said that the new décor makes it less like a store,
more like a restaurant.
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